Thursday, September 10, 2009

Information Paralysis

The Internet - the biggest leveller of the prosperity playing ground.

Never in the history of the world has there been so many millionaires as there are today and most have become rich by simply trading in information products.

If you can create a product or service there are unfathomable opportunites out there and the cost of owning an global business has been drastically cut down and automation of virtually every process eliminates the cost of labour.

This most improtant tool has its other pros and cons though as many innocent folks seeking to tap into this goldmine have been duped since there is no agency capable of monitoring products being offered by the thousands of websites springing up everyday.

This leaves the prospective buyer of information to be their own Sherlock Holmes. They have to investigate and do their research before the pump their hard earned money into any information product they intend to buy.

This can be a time consuming process and the fact that some product merchants pay webmaster to review their half-baked or outdated information product makes the search for quality products online even more challenging.

The sheer amount of quality information to filter is INTIMIDATING to say the least, not to talk of the fact that loads and loads of junk are also offered for sale on this global platform which some have rightfully called the information superhighway.


The first thing to do to get past this challenge is to be mentally prepared to find out.

Then you should take that step and google whatever it is you're looking for. The good thing about google is that you can get opinions from diverse sources.

I personally have researched products which i ended up deciding not to buy because a generally good product has more good than bad reviews. A balanced review might just mean it's an overhyped mediocre offering.

The genuine product or service has its army of satisfied clients who have no strings attached other than that they have had their epectations exceeded by the offering. So what you have to do is find them - not just on the seller's website but in forums where the seller's influence becomes diluted and candid opinions can be obtained.

There are also independent product review sites. You can read what the reviewer has to say and see if he has a bias for any product and why.

Also pace your cursor on links and see if there are affiliate links the show for particular products. If there are then he might have been more motivated by what he stands to gain than by genuine motives to analyse a product/service offering.

Check out the audacity with which the seller is guaranteeing his offering. I have seen a 30, 45, 60, 90, 180 and even 365 day no question asked money back guarantee. The higher the offer the more likely the product is atleast most most of what has been stated it would be.

Also find out what the seller has got to say about the percentage returned. nomatter how good a product is none is absolutely sold out. Someone somewhere must have asked for a refund or opted out along the line. If the seller denies that, then watch out.

Ususally when an offer is too good to be true, it usually is.

Conversely, when a product is too cheap, it might be an indication of mediocre product/service.

"Ask and you sjall receive, Seek and you shall find, Knock and it shall be opened unto you" - Jesus Christ

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